Outbound Marketing
B2B Email Marketing Agency
Turn old leads, trials and website visitors into new pipeline instead of cold starting every time.
Turn old leads, trials and website visitors into new pipeline instead of cold starting every time.
Why Email retargeting works for B2B sales
"We focus on the people who already raised their hand once, and give them a clear next step."
With us, warm email becomes a steady channel for extra demos and RFQs, not just a newsletter. Our B2B email marketing agency starts from your CRM and product data, group contacts by stage and intent, and match each group with simple offers: book a call, revisit a quote, finish a trial, schedule a training. Emails are short, human and relevant, so they feel like a personal follow-up, not a mass blast. Every reply and click goes back to your CRM, so sales can see which lists and sequences actually turn into revenue.
Challenges
- You have a big list in the CRM but almost no regular follow-up.
- Leads go cold after the first call, quote or trial and nobody touches them again.
- Newsletters go out, but they are generic and don’t move pipeline.
- Marketing can’t clearly show what warm email brings in terms of meetings and deals.
Solutions
- Clear segments by source, intent and deal stage.
- Short sequences that feel like 1-to-1 check-ins, not promotions.
- Different flows for trials, past opportunities, customers and newsletter leads.
- Reporting that connects every sequence to booked meetings and deals.
Service
Retention Emails for B2B Sales
We take the contacts you already have in your CRM, product, or email list and turn them into clear segments with relevant offers. Then we build warm email flows that re-activate trials, past leads and quiet customers, so your team speaks with people who already know you instead of chasing strangers.
30–55%
Open rate
5–25%
Reply rate
2–6×
Cheaper CPL
Step 1
Map and segment your warm audiences
We pull data from your CRM and tools, clean it and group contacts into simple segments: past opportunities, active and expired trials, old quotes, dormant customers, engaged newsletter leads and more.
- Sync contacts from CRM, product, billing and form tools into one list
- Remove obvious junk, bounced emails and duplicates
- Group people by lifecycle: leads, customers, churned, “lost”, trial, etc.
Step 2
Enrich contacts with extra context
We enrich your records so every contact has enough context to send a relevant message, not a generic blast.
- Use data enrichment tools and AI to fill in firmographics, job titles and seniority
- Add signals like tech stack, company size, industry and location
- Capture recent actions (opened emails, visited pricing, used feature X) to power smarter targeting
Step 3
Fix tracking and reply handling
We make sure opens, clicks and replies are tracked, and that every “interested” reply lands in the right place in your CRM.
- Set up proper tracking (links, domains, webhooks) across email tools and CRM
- Standardise statuses and fields so replies move deals to the right pipeline stage
- Add simple reply labels like “interested”, “follow up later”, “not a fit” for easy reporting
Step 4
Create warm email flows
We write tailored email sequences for each segment to re-engage them with relevant messages and a clear next step.
- Match each flow to the context: past quotes, churned customers, active users, etc.
- Draft 2–4 message flows per segment, written in your brand voice
- Set safe limits on frequency so you stay visible without being annoying
Step 5
Launch, learn and scale
We start with a safe batch, watch inbox placement and replies, then expand to more contacts and segments.
- Launch small tests first to check deliverability, reply rate and spam complaints
- Review results every month, test new angles, offers and subject lines
- Scale the best-performing flows across your whole warm database and keep pruning what doesn’t work
What You Get
Clear deliverables. Real results.
Clean segments ready to use
You get a cleaned, de-duplicated contact base split into practical segments (lost deals, trials, old leads, customers, newsletter contacts).
Each segment has a clear purpose and offer, so you can reuse it later in email, ads or sales outreach.
Done-for-you warm email flows
We give you ready-to-run email sequences in your sending tool, with copy, timing and simple rules.
Your team only needs to approve the text and we will switch them on, and new contacts will automatically enter the right flow.
Visibility on revenue from your list
We connect sequences to your CRM so you can see how many meetings, opportunities and deals each list produces.
Over time this makes it clear which audiences and messages are worth sending to again and which can be archived.
Value
Case study
Innovative, results-driven solutions that create lasting value for your business.
Flavoutech
+ 10
Interested leads each month
Globy
+10%
Retained users
Global Forwarding
100+
RFQ's per month
Solutions
Platforms and technologies
We use enterprise-grade tools to track, optimize, and scale your marketing.
Value
Partners & Clients
Transparent Reporting
Pick the setup that fits your team. From quick email updates to live dashboards tied to your systems.
Pick the setup that fits your team
CRM Integrations → HubSpot, Salesforce, Pipedrive, GHL and more
Weekly Snapshots (Email)
Every week you get a short email with the numbers that matter: RFQs, calls, deals, spend, CPL/CPA, and reply intent.
We add one paragraph of “what changed” and the next 3 actions.
Every week you get a short email with the numbers that matter: RFQs, calls, deals, spend, CPL/CPA, and reply intent.
We add one paragraph of “what changed” and the next 3 actions.
Campaign Dashboards (Live Link)
Campaign Dashboards (Live Link)
The interactive Looker Studio dashboard, which you can open at any time. View results by channel (SEO, Google Ads, email, LinkedIn) and compare them.
Easy to share, export, and use in meetings.
The interactive Looker Studio dashboard, which you can open at any time. View results by channel (SEO, Google Ads, email, LinkedIn) and compare them.
Easy to share, export, and use in meetings.
Monthly Deep Dives (Call + Report)
Monthly Deep Dives (Call + Report)
Once a month (or weekly if you prefer) we walk your team through results: what worked, what didn’t, ROI, and pipeline health.
You get a concise slide deck and a recording with clear next steps.
Once a month (or weekly if you prefer) we walk your team through results: what worked, what didn’t, ROI, and pipeline health.
You get a concise slide deck and a recording with clear next steps.
All together + CRM integration
All together + CRM integration
Forms and outreach replies flow straight into your CRM with intent labels (Interested / Later / Not a fit). Deals and revenue sync back to reporting, so you can see which channels create quotes, meetings, and wins
Stakeholders get instant alerts; nothing gets missed.
Forms and outreach replies flow straight into your CRM with intent labels (Interested / Later / Not a fit). Deals and revenue sync back to reporting, so you can see which channels create quotes, meetings, and wins
Stakeholders get instant alerts; nothing gets missed.
Value
Prices
What We Do
Our Services
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound
Inbound
Retention Marketing
Growth Solutions
Solutions
End-to-End Marketing Architecture for your business
Plan & Zoom on mobileWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs.
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management.
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management.
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs.
Book a strategy call
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Why Work With Us:
Clear deliverables. Real results.
Specialised in B2B Marketing
We work with B2B companies that sell through long, complex sales cycles. Logistics, manufacturing, SaaS, marketplaces – we already know what kind of offers, proof and channels move prospects to RFQs, demos and deals.
We plug into your stack, align with sales and run focused campaigns across cold email, LinkedIn, paid ads, SEO and landing pages, with reporting tied to real pipeline and revenue.
Predictable Results
We agree on the numbers up front - RFQs, cost per lead, reply quality, time to reply and report against them every week.
Fast tests, quick fixes, and steady, predictable progress.
End-to-End Marketing
One team runs everything that works for your business: SEO + Google Ads to catch intent, Email + LinkedIn to reach target accounts, and conversion-ready pages with proof (case studies, coverage, certifications).
No gaps between channels.
Transparent & Accountable
You always know what’s happening: weekly snapshot emails, optional live dashboard, and short review calls
Every form and outreach reply is tagged by intent (Interested / Later / Not a fit) and counted by channel, so you see quality, not just volume.
Flexible Engagement
We plug into your tools and workflows (HubSpot, Salesforce, Pipedrive, GHL, Slack, calendars).
We provide a comprehensive suite of services that will help your team win more customers at a lower cost.
Quick answers to questions you may have
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Our strategy starts with your sales process, not your email platform. We analyze your audience, buying journey, existing customer data, and conversion goals to determine which campaigns should support lead nurturing, customer onboarding, re-engagement, product adoption, or retention. Every workflow is built around measurable business outcomes instead of email volume.
As a B2B email marketing agency, we build the full range of lifecycle email campaigns, including lead-nurturing sequences, onboarding emails, newsletters, product announcements, educational content, webinar promotions, customer retention campaigns, upsell workflows, re-engagement campaigns, and automated sales-enablement sequences. Each campaign is designed to support a specific stage of the customer journey.
Higher engagement comes from better segmentation and more relevant messaging, not sending more emails. We segment audiences by industry, buying stage, customer behavior, engagement history, and CRM data to ensure recipients receive content that matches their interests and current relationship with your business.
Yes. We work with most major CRM and marketing automation platforms to synchronize customer data, automate workflows, personalize communications, and track campaign performance throughout the sales funnel. This allows email marketing to become part of your broader revenue generation process rather than operating as a standalone channel.
Open rates and click-through rates provide useful context, but they rarely define campaign success. We focus on metrics such as qualified leads generated, meeting bookings, pipeline contribution, customer activation, retention, revenue influenced, and lifecycle progression to measure the extent to which email marketing supports business growth.
There is no universal schedule. The optimal frequency depends on your sales cycle, customer expectations, and the value of your content. We recommend a cadence that maintains consistent communication without causing subscriber fatigue, using engagement data to adjust frequency over time.
We audit your current email marketing program to identify opportunities for improvement across audience segmentation, automation workflows, subject lines, messaging, design, CTAs, deliverability, and reporting. In many cases, improving existing campaigns delivers faster results than building new ones from scratch.
Successful email marketing requires continuous optimization. We regularly analyze subscriber behavior, conversion data, workflow performance, and campaign results to refine segmentation, messaging, automation logic, and content strategy. This ongoing process helps improve engagement, maintain list health, and increase the long-term value of your email marketing program.
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