Outbound Marketing
B2B PPC Agency
We plan, launch and optimise Google, Meta and Linkedin ads campaigns that bring in qualified demo requests, RFQs and calls from the companies you actually want, not random clicks.
We run PPC that brings qualified B2B leads and opportunities, not just clicks.
Why our PPC works for B2B businesses
"We focus on high intent searches and ICP segments, so every click has a real chance to become a lead."
With us, PPC becomes a predictable source of B2B leads, not just a traffic line in your reports. We start from your ICP and offers, map high intent keywords and audiences, and connect campaigns to your CRM. We also build targeted, segmented landing pages for key groups of visitors. Two companies can buy the same traffic, but the one with better matching pages and CRO wins on cost per lead and final acquisition costs. We track cost per qualified lead and pipeline, not just cost per click.
Challenges
- Lots of clicks from the wrong countries, industries or job roles
- Customer acquisition cost is too high compared to LTV
- Smart bidding optimises for cheap leads, not qualified opportunities
- No clear link between PPC spend and real pipeline in the CRM
Solutions
- Clear ICP and offer, with keyword and audience strategy built around them
- Focus on high intent searches and strict negatives to cut waste
- Segmented, high converting landing pages matched to each audience and intent, so the same traffic brings more qualified leads
- Full tracking from click to CRM stage and revenue so we can optimise for pipeline
Service
PPC Ads for B2B Businesses
We plan and run PPC on Google, LinkedIn and Meta, pair it with segmented high-converting landing pages, and focus on cost per qualified lead so you pay for real pipeline
3–15k+
Visits/month
2-15%
Landing CR
30-120+
Leads/Month
Step 1
Define ICP, offer and goals
We work with you to define a clear ideal customer profile, choose one customer group to focus on, and build a list of verified prospects that match it.
- Ideal customer profile by industry, size and region
- Main offers and value props for each ICP
- Clear targets for CPL, volume and budget
Step 2
Research demand and plan campaigns
We map how your ICP searches and where they spend time, then choose the best mix of tools to reach them (Google, LinkedIn, Meta etc.)
- Keyword and competitor research around real B2B searches
- Channel plan for Google, LinkedIn, Meta and other tools that fit your ICP
- Campaign and ad group structure for services, markets and brands
Step 3
Prepare tracking and landing pages
We set up tracking and build or adjust landing pages so the same traffic converts better.
- GA4 and GTM events for forms, calls and key on site actions
- Segmented, high converting landing pages for key audiences and offers
- CRO tweaks that improve lead quality and final acquisition costs
Step 4
Launch PPC campaigns
We launch campaigns and make sure everything runs clean from day one.
- Go live with search campaigns and remarketing where needed
- QA of tracking, forms and calls before and after launch
- First adjustments to bids, budgets and negatives based on early data
Step 5
Optimise and scale on real results
We use lead and CRM data to improve quality, not just clicks.
- Ongoing search term cleanup and bid or budget changes
- Testing of ads and landing pages to lower cost per qualified lead
- Reporting linked to pipeline and revenue, then scale what works
What You Get
Clear deliverables. Real results.
Predictable Pipeline
We run your Google, LinkedIn and Meta campaigns so your team does not have to babysit bids and keywords. The focus is simple: bring in qualified demo requests, RFQs and trial signups from the exact accounts we defined in your ICP and offer stage.
We optimise for real business metrics like cost per opportunity and customer acquisition cost, not just clicks. Every week we review search terms, audiences and creatives, cut wasted spend and shift budget into what brings sales conversations.
Converting Landing Pages
Traffic is easy to buy. Turning it into pipeline is where you win. We design and optimise dedicated landing pages for your key segments and offers, so each visitor sees the value that is most relevant to them.
Pages are built with clear hierarchy, simple forms, trust elements and social proof. We test headlines, layouts and CTAs, and connect forms directly to your CRM so sales can follow up fast. Better conversion rates mean lower final acquisition cost for the same media budget.
Scalable, Cost Efficient Stack
We design campaigns to scale safely. That means clear naming, separate budgets for testing and proven winners, and bidding strategies that can handle more spend without losing performance.
You get a setup that is ready to handle larger budgets and more markets without chaos, so when you are ready to scale, your campaigns and tracking are already prepared.
Value
Case study
Innovative, results-driven solutions that create lasting value for your business.
Limco Logistics
$25.92
Per website inquiry
Globy
+200
New paying users per month
Duke Active
$55
Per web-form application
Solutions
Platforms and technologies
We use enterprise-grade tools to track, optimize, and scale your marketing.
Value
Partners & Clients
Transparent Reporting
Pick the setup that fits your team. From quick email updates to live dashboards tied to your systems.
Pick the setup that fits your team
CRM Integrations → HubSpot, Salesforce, Pipedrive, GHL and more
Weekly Snapshots (Email)
Every week you get a short email with the numbers that matter: RFQs, calls, deals, spend, CPL/CPA, and reply intent.
We add one paragraph of “what changed” and the next 3 actions.
Every week you get a short email with the numbers that matter: RFQs, calls, deals, spend, CPL/CPA, and reply intent.
We add one paragraph of “what changed” and the next 3 actions.
Campaign Dashboards (Live Link)
Campaign Dashboards (Live Link)
The interactive Looker Studio dashboard, which you can open at any time. View results by channel (SEO, Google Ads, email, LinkedIn) and compare them.
Easy to share, export, and use in meetings.
The interactive Looker Studio dashboard, which you can open at any time. View results by channel (SEO, Google Ads, email, LinkedIn) and compare them.
Easy to share, export, and use in meetings.
Monthly Deep Dives (Call + Report)
Monthly Deep Dives (Call + Report)
Once a month (or weekly if you prefer) we walk your team through results: what worked, what didn’t, ROI, and pipeline health.
You get a concise slide deck and a recording with clear next steps.
Once a month (or weekly if you prefer) we walk your team through results: what worked, what didn’t, ROI, and pipeline health.
You get a concise slide deck and a recording with clear next steps.
All together + CRM integration
All together + CRM integration
Forms and outreach replies flow straight into your CRM with intent labels (Interested / Later / Not a fit). Deals and revenue sync back to reporting, so you can see which channels create quotes, meetings, and wins
Stakeholders get instant alerts; nothing gets missed.
Forms and outreach replies flow straight into your CRM with intent labels (Interested / Later / Not a fit). Deals and revenue sync back to reporting, so you can see which channels create quotes, meetings, and wins
Stakeholders get instant alerts; nothing gets missed.
Value
Prices
What We Do
Our Services
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound Marketing
Inbound Marketing
Retention Marketing
Growth Solutions
Outbound
Inbound
Retention Marketing
Growth Solutions
Solutions
End-to-End Marketing Architecture for your business
Plan & Zoom on mobileWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs.
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management.
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs. Our proven strategies not only attract users but also ensure lead qualification and retention through effective CRM management.
Book a strategy callWith a decade of experience in B2B Marketing, Lead Generation, SEO, SEA, and Website Optimization focused on the logistics industry, we offer tailored marketing services around our clients' industry needs.
Book a strategy call
Get started
Share your goals and we’ll show how Outventure team can make them happen.
Get started
Thank you! Your message is on its way.
Thank you!
We will contact you soon.Usually, processing your request and responding takes no more than 24 hours.
Why Work With Us:
Clear deliverables. Real results.
Specialised in B2B Marketing
We work with B2B companies that sell through long, complex sales cycles. Logistics, manufacturing, SaaS, marketplaces – we already know what kind of offers, proof and channels move prospects to RFQs, demos and deals.
We plug into your stack, align with sales and run focused campaigns across cold email, LinkedIn, paid ads, SEO and landing pages, with reporting tied to real pipeline and revenue.
Predictable Results
We agree on the numbers up front - RFQs, cost per lead, reply quality, time to reply and report against them every week.
Fast tests, quick fixes, and steady, predictable progress.
End-to-End Marketing
One team runs everything that works for your business: SEO + Google Ads to catch intent, Email + LinkedIn to reach target accounts, and conversion-ready pages with proof (case studies, coverage, certifications).
No gaps between channels.
Transparent & Accountable
You always know what’s happening: weekly snapshot emails, optional live dashboard, and short review calls
Every form and outreach reply is tagged by intent (Interested / Later / Not a fit) and counted by channel, so you see quality, not just volume.
Flexible Engagement
We plug into your tools and workflows (HubSpot, Salesforce, Pipedrive, GHL, Slack, calendars).
We provide a comprehensive suite of services that will help your team win more customers at a lower cost.
Quick answers to questions you may have
Can't find what you're looking for?
Contact us here:
We set targets by channel and industry, using our benchmarks from similar projects. You’ll see a realistic range for RFQs and qualified replies before launch. Please submit a request on our website, and we will provide you with an overview of the expected results for your business.
model list size × acceptance rate × open rate × reply rate × qualified rate based on past campaigns. You get a low / base / high forecast (RFQs per month and cost per RFQ), plus the exact assumptions.
By qualified RFQs, cost per lead, reply quality, meetings, and deals
Pricing starts from $800/month and scales based on the services we run and the results you want to achieve. We’ll recommend a starting budget after a quick review of your goals and company.
Your goals and a quick company overview. Tell us who you sell to, budget/targets, and what tools you use now. From that, we’ll prepare a plan tailored to your business and present clear implementation options (pilot or full program) with timelines, deliverables, and pricing.
Yes. We write email/LinkedIn sequences and build RFQ/landing pages with proof (coverage, certifications, case studies). You review before launch.
Yes, absolutely. We follow best CanSpam & GDPR practices (clear identification, easy opt-out, relevant business context) and respect local rules.
Warm domains, correct SPF/DKIM/DMARC, safe send limits, verified lists, and ongoing health checks.
Blog
